Referring domains are like trusted endorsements in the digital world. They signify credibility, influence, and contribute to search rankings. When other reputable websites link back to yours, it boosts your online reputation and drives valuable traffic.

Referring domains act as a vote of confidence, telling search engines that your website is worth paying attention to. So, focus on building a strong network of referring domains to enhance your website's credibility, improve search visibility, and attract more visitors. It's a key ingredient for online success in driving organic traffic to your dental practice website.


In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).

However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.


Referring domains are the external websites that link to your website, driving traffic and potentially boosting your search engine rankings. Each referring domain is a unique source, meaning that multiple backlinks from the same website will still be considered as coming from a single referring domain. It’s important to focus on the quality of referring domains, as links from authoritative and relevant websites in your niche carry more weight and have a more significant impact on your SEO performance than links from low-quality or unrelated websites.


1. SEMrush

2. Moz

3. Ahrefs


173 unique referring domains


1. High-quality SEO content, and lots of it

2. Solicit backlinking from high-quality domains


For more information, download the full 2023 Dental Digital Marketing Index report for free.

Model: 2023 Dental Digital Marketing Index Referring Domains