Paid search advertising matters to a dental practice's marketing strategy because it offers targeted visibility, reaching potential patients actively searching for dental services. It boosts online presence, drives traffic to the website, and increases the chances of attracting new patients.

With paid search, you can control your ad budget, track results, and optimize campaigns for better ROI. It's a powerful tool to enhance brand awareness, outshine competitors, and ensure your dental practice stands out in the digital landscape. Paid search puts your practice in front of the right audience at the right time, making it a valuable component of your marketing strategy.


In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).

However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.


Paid search traffic refers to the visitors who arrive at a website by clicking on search engine advertisements rather than organic search results. These ads typically appear at the top or bottom of the search engine results pages (SERPs) and are marked as “sponsored” or “ad” to distinguish them from or- ganic results. Paid search traffic is generated through pay-per- click (PPC) advertising platforms like Google Ads, Bing Ads, or Yahoo Search Ads.


1. Google Ads

2. Bing Ads

3. Yahoo! Ads


358 unique visits each month


1. Hire a competent demand gen marketer

2. Hire a competent agency

3. Leave it alone


For more information, download the full 2023 Dental Digital Marketing Index report for free.

Model: 2023 Dental Digital Marketing Index Paid Search