Instagram engagement matters to a dental practice as it cultivates meaningful connections. It's about building relationships, trust, and a vibrant community. Engaged followers interact, share experiences, and become advocates.

It expands reach, boosts visibility, and drives referrals. By fostering comments, likes, and shares, you humanize your practice, nurture patient loyalty, and fuel the success and growth of your dental business. Instagram engagement is the key to creating an impactful online presence in the dynamic world of social media.


In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).

However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.


Engagement is a critical aspect of a successful Instagram presence, as it indicates how well your content resonates with your audience and how effectively it encourages interaction. High engagement levels can lead to greater visibility, reach, and organic growth on Instagram, as the platform’s algorithm prioritizes content with more interactions in users’ News Feeds.


1. Instagram

2. Hootsuite

3. Sprout Social


629 unique engagement activities (likes, comments and shares) each month


1. Meaningful, regular content for your followers

2. Consider more social-friendly promotions and specials

3. High-quality patient testimonials

For more information, download the full 2023 Dental Digital Marketing Index report for free.

Model: 2023 Dental Digital Marketing Index Instagram Engagement