Backlinks and referring domains go hand in hand, forming a powerful alliance in the digital realm. Referring domains are the websites that provide the backlinks, acting as the sources or originators of those valuable endorsements. When reputable websites link back to your dental practice, they create backlinks that bolster your online credibility and influence.

These backlinks, originating from referring domains, contribute to higher search rankings, increased visibility, and drive valuable traffic to your website. So, foster relationships with reputable websites, cultivate a strong network of referring domains, and watch your online presence thrive through the power of backlinks.


In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).

However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.


A backlink, also known as an “inbound link” or “incoming link,” is a hyperlink from one website to another. When a website links to another website’s content, it creates a backlink. Backlinks are important for search engine optimization (SEO) because they can indicate the popularity, relevance, and authority of a website.


1. SEMrush

2. Moz

3. Ahrefs


1,320 unique backlinks from 1 or more referring domains


1. High-quality SEO content, and lots of it

2. Solicit backlinking from high-quality domains


For more information, download the full 2023 Dental Digital Marketing Index report for free.

Model: 2023 Dental Digital Marketing Index Total Backlinks