As a dental practice owner, it's crucial to understand your domain authority and its significance. Your domain authority directly impacts your online visibility and reputation. When your website has a higher domain authority, it gains credibility and influence, leading to better search engine rankings, increased organic traffic, and improved patient trust.

By having a clear understanding of your domain authority, you can assess your online presence, identify areas for improvement, and implement effective strategies to enhance your visibility in search results. A strong domain authority will help attract more patients, establish credibility in the competitive dental industry, and contribute to the overall success and growth of your practice.


In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).

However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.


Domain Authority, Authority Score and similar metrics are composite metrics intended to predict how likely a website, and it’s content, will rank on a website. Generally these are ranked from 1 - 100 with 1 representing the lowest possible score and 100 representing the highest possible score. It is not an official Google metric, but there is considerable correlationary evidence that has veracity as an overall proxy metric for Google ranking.


1. SEMrush

2. Moz

3. Ahrefs


17 out of 100 possible


1. High-quality SEO content, and lots of it

2. A purpose-built SEO website

3. High-quality referring domains


For more information, download the full 2023 Dental Digital Marketing Index report for free.

Model: 2023 Dental Digital Marketing Index Domain Authority