By itself, this metric isn't enough to fully explain how well your dental marketing is doing, but it's an excellent "at-a-glance" metric to see if you might have a problem.
ABOUT THIS SELF ASSESSMENT
In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).
However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.
The sum total of all web traffic to your practice’s website in a given month, usually averaged over several months and sometimes with year-over-year benchmarks to adjust for seasonality.
1. Google Analytics
2. Adobe Analytics
3. Matomo (open source)
75TH PERCENTILE BENCHMARK
2,009 unique web visits per month.
WAYS TO IMPROVE
1. Increase overall brand awareness
2. Increase web channel traffic (e.g. search, referral, paid & social)
For more information, download the full 2023 Dental Digital Marketing Index report for free.
Model: 2023 Dental Digital Marketing Index Total Monthly Website Traffic