Dental practices should pay attention to the number of Google My Business (GMB) reviews received in the last 30 days for several reasons. Firstly, a higher number of recent reviews indicates active patient engagement, demonstrating that people are sharing their experiences and opinions about the practice. This can build trust and credibility among potential patients. Secondly, it provides valuable feedback and insights into the practice's performance, allowing them to identify areas of strength and areas that may need improvement. Lastly, a steady flow of recent reviews can positively impact the practice's online visibility, search rankings, and overall reputation.
Obviously, monitoring and encouraging a consistent influx of GMB reviews in the last 30 days can have significant benefits for a dental practice.
ABOUT THIS SELF ASSESSMENT
In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).
However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.
METRIC DEFINITION
A critical metric for benchmarking if you have enough Google My Business reviews coming in each month to maintain a healthy profile. Practices with high GMB Compound Review Scores, but low review count over the last 30 days are at risk of being overtaken by competing practices.
DATA SOURCES
1. Google My Business Profile
2. Review Automation Platforms (Birdeye, Yotpo, ReviewTrackers)
75TH PERCENTILE BENCHMARK
13 Total monthly reviews
WAYS TO IMPROVE
1. Professionally respond to all reviews you receive
2. Deploy review automation platform tools
3. www.room-118.com/letstalk
For more information, download the full 2023 Dental Digital Marketing Index report for free.
Model: 2023 Dental Digital Marketing Index GMB Reviews